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Karlsrud is an executive, entrepreneur leadership, coach, management and development consultancy. He provides executive and leadership coaching and is a keynote speaker, author and workshop facilitator. He is also the author of "Selling by Design," a field guide to selling in the new economy.

Selling by Design, a field guide to selling.

Selling by Design

Selling by Design is a field guide to selling.  It is the foundation of selling that was inspired by years of "carrying the bag" and paying the sky-high tuition at the school of hard knocks.  Over the years I have studied the masters of selling and assembled the very best ideas into one book that is easy to read, quick to reference, and applicable immediately.  You can't order it here, but contact me and I will be happy to get you a copy!

Selling by Design, a field guide to selling.


Selling by Design, a field guide to selling.


Selling by Design is different. It is fundamentally sound and tested for over 30 years by thousands of sales professionals in nearly every industry.  Yet, its different.  This isn't a book on hype, motivation or theory- it's a salesman's field guide to selling.  It's meant to be used, dog eared, torn up and marked up.  Small enough to ride in the car, read while having lunch and easy to use and understand so that it can be done in "chunks."  A perfect gift for anyone starting their career as well as those who have been at it for decades. 

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